Key Considerations for Good Packaging Design

Packaging Layout Design 

Packaging has become an inseparable part of modern product manufacturing and a powerful tool for business competition. Excellent packaging design not only protects the product but also attracts consumers’ attention, thereby enhancing the product’s competitiveness. The external design of the packaging is a key component of layout design, which includes three main elements: text, graphics, and color.

 

Packaging Functions 

Packaging is everywhere in daily life and forms an organic whole with the product. Packaging serves several important functions, such as protection, convenience, sales, and enhancing the company’s image.

      • Protection Function
        The primary and most fundamental function of packaging is protection. Packaging should prevent physical, chemical, and other forms of damage. It also protects the product from external harm while keeping it safe from internal contamination.

      • Convenience Function
        The convenience function refers to whether the packaging is easy to carry, transport, store, and use. A well-designed packaging should prioritize user-friendliness, considering the consumer’s perspective. This not only makes the consumer feel cared for but also increases their favorable impression of the product.

      • Sales Function
        In today’s highly competitive market, packaging is a vital tool for gaining a competitive edge. A good packaging design can attract consumers’ attention and increase market competitiveness. For instance, manufacturers often advertise “new packaging, new launch” to attract customers, which is a typical example of using packaging to boost competitiveness.

      • Enhancing Company Image
        Packaging has now become part of the company’s 4P strategy (Position, Product, Package, Price). This highlights its important role in enhancing the company’s image. Packaging design is an essential means of building a connection between the product and consumers. Therefore, excellent packaging design not only promotes the product but also elevates the company’s image in the eyes of consumers.

    Packaging Design Techniques 

    Packaging acts as a silent salesperson on the shelf. In today’s fierce market competition, designers are constantly seeking ways to enhance its sales function. Here are three strategies to improve packaging’s sales effectiveness:

        • In a display environment, the packaging’s color, graphics, and shape should be distinct from other similar products to stand out.

        • The style of the packaging should match the product’s positioning and the aesthetic preferences of the target consumer group.

        • Based on different channels and price points, additional value can be added to the packaging design. For example, using high-quality bags or reusable packaging can increase consumer retention.

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