Before starting product packaging design, it is essential to thoroughly understand the product attributes, market positioning, and the consumer demographics it aims to serve. This requires conducting in-depth market research, ensuring the final design effectively combines functionality, aesthetics, and brand…
1.Packaging Design Must Align Closely with Brand Strategy Brand strategy is abstract, while product packaging is tangible. Packaging design translates abstract strategic concepts into visual language that consumers can quickly understand. Enabling consumers to grasp the brand’s strategy is the…
Packaging Layout Design Packaging has become an inseparable part of modern product manufacturing and a powerful tool for business competition. Excellent packaging design not only protects the product but also attracts consumers’ attention, thereby enhancing the product’s competitiveness. The external…